Well now, let me tell you ’bout this thing called Google Keyword Planner. I ain’t no expert or nothin’, but I’ve heard folks talkin’ ‘bout how it helps ‘em get their websites up on the top of them search results. If you wanna get your website noticed, this little tool can be mighty handy. It ain’t somethin’ you need to pay for neither, it’s free! Don’t cost a dime, just gotta have you a Google Ads account to use it. Don’t worry, it’s easy enough, even for an old bird like me to figure out.
First off, you need to get yourself logged into your Google Ads account. Now, don’t get all scared. You don’t have to spend no money if you don’t want to, just make a free account and then go look for the Keyword Planner tool. It’s under the ‘Tools and Settings’ menu, somewhere up at the top. Once you click it, you’ll see two options: one is ‘Discover new keywords’ and the other is ‘Get search volume and forecasts’. For starters, let’s talk about ‘Discover new keywords’.
How to Find New Keywords Using Google Keyword Planner
When you click on that ‘Discover new keywords’ button, it’ll ask you to type in a couple words that you think folks might be lookin’ for. For example, if you got a website where you sell homemade jams, you might put in “homemade jam” or “fruit preserves”. Then, it’ll show you a whole bunch of related keywords, and some of ‘em might surprise you! You never know what people might be searchin’ for, so it’s a good idea to check out all the options. You can even filter the results by location if you want to see what folks in your area are searchin’ for.
Choosing the Right Keywords
Now, just because the Keyword Planner gives you a list of words, don’t mean you gotta use ’em all. No, no, you gotta be smart about it. Some of them keywords might have too much competition, and you ain’t gonna get nowhere tryin’ to rank for ’em. For instance, if you try to rank for a big ol’ word like “food,” you ain’t gonna stand a chance. But if you find somethin’ more specific, like “homemade strawberry jam,” well now, that’s more your speed. It’s got less folks fightin’ for it, so you got a better shot at showin’ up on top of them search results.
See What Your Competitors Are Up To
One thing I love ‘bout the Keyword Planner is that you can even snoop on your competitors! Yep, you can see what keywords they’re targetin’. It’s a sneaky way to find out what’s workin’ for ‘em and maybe even get ahead of the game. If you got a neighbor or someone down the road with a similar business, type their website into the tool and see what it spits out. You might just learn a thing or two!
Search Volume and Forecasts
The other option in the Keyword Planner is ‘Get search volume and forecasts’. This is real handy if you already got a list of keywords in mind, and you wanna know how many folks are searchin’ for ’em. It’ll also show you a kinda prediction of how much traffic you might get if you start targetin’ those keywords. It’s not a guarantee, mind you, but it gives you an idea of what to expect.
Making the Most of Your Keywords
Once you got your list of good keywords, it’s time to put ‘em to use. You’ll want to sprinkle them through your website in places like your page titles, headings, and even in the text. But don’t go overboard—don’t stuff them in there like a bunch of dirty laundry. That ain’t gonna help you none. Just keep it natural, like how you’d talk to someone, and Google’ll be happier with you.
Other Tools to Consider
Now, if you’re lookin’ for something a little different than Google Keyword Planner, there are a few other tools out there that might be worth a try. I heard folks talkin’ ‘bout Ubersuggest and * as good free alternatives. They ain’t too complicated neither. But if you got the time and patience, tools like Semrush, Ahrefs, and Serpstat can really dive deep and give you even more keywords to play with. You gotta pay for them, though, so keep that in mind.
Conclusion
So, in the end, the Google Keyword Planner is a mighty fine tool for anyone lookin’ to get their website up in them search results. It’s easy to use, it don’t cost a thing, and it can help you find them keywords that’ll bring in the traffic. Just don’t forget to choose the right keywords, and don’t stuff your pages full of ’em. Keep it natural, and you’ll do just fine. Happy keyword huntin’, folks!
Tags：[Google Keyword Planner, SEO, Keyword Research, SEO Keywords, Free SEO Tools, Ubersuggest, Semrush, Ahrefs, Keyword Planner Guide, Competitor Analysis]
