Master Google Ads Keyword Planner: Step-by-Step Tutorial

Well, let me tell ya, if you ever want to get your business out there and in front of folks who’s searchin’ for what you got, then you gotta use that Google Ads Keyword Planner. Now, don’t be scared, it’s real simple to use once you get the hang of it. First thing, you gotta sign up for Google Ads. Yeah, don’t worry ‘bout the money part at first. They give ya some free credit to start off with, up to ₹60,000 if you’re lucky. All you gotta do is make sure you’re signin’ up right and pay attention to the terms they put out, but it’s really not that bad.

Now, after you sign up and got yourself an account, you gotta switch over to what they call “Expert Mode.” Don’t let that word “expert” scare you, ‘cause it’s just a way to get to the good stuff quicker. Once you’re in Expert Mode, you’re gonna see that there’s a whole bunch of tools and features that’ll help you find the right keywords for what you’re sellin’.

So, what’s a keyword? Lemme break it down for ya. A keyword is just a word or phrase that people type into Google when they lookin’ for something. If you’re sellin’ shoes, you might want to know what folks are searchin’ for, like “best running shoes” or “comfortable sneakers.” The Keyword Planner helps you find out which words people use the most so you can target those in your ads.

When you open up that Keyword Planner, it’ll ask you to put in a few words or a website. Let’s say you put in “running shoes” – well, it’s gonna show you a whole list of other words and phrases related to it. Some of ‘em will have higher search volumes, which means more folks are lookin’ for them, and some will have lower volumes, which might be a little less competitive.

Now, it’s real important to choose the right keywords. If you pick words that nobody’s lookin’ for, you ain’t gonna get no clicks. And if you pick words that’s too competitive, then you’ll be fightin’ with everyone else, and it might cost you a pretty penny. You gotta find that sweet spot – words that people are lookin’ for, but not too many folks are tryin’ to use for their ads. That’s where the magic happens.

Once you got your list of keywords, it’s time to start creatin’ your ads. Google Ads lets you pick where you want your ads to show up. You can target people in specific locations, so if you’re only sellin’ to folks in your town, you can make sure your ads don’t show up to folks in other parts of the world. And you can set a budget, too. It’s all about makin’ sure you don’t spend more than you need to, while still gettin’ your ad in front of the right people.

Oh, and don’t forget about the YouTube ads and Google Display Network. If you ever thought about puttin’ your ads on videos or websites, well, Google’s got you covered there, too. You can show ads on YouTube videos or even on other websites that are part of Google’s network.

Now, the most important thing to remember is that this Keyword Planner thing ain’t a one-time deal. You gotta keep comin’ back to it, checkin’ how things are workin’, and adjustin’ your keywords and ads as you go. The more you mess with it, the better you’ll get at knowin’ what works for you. Ain’t no magic trick – it’s all ‘bout research and keepin’ an eye on what’s hot and what’s not.

And that’s how you use the Google Ads Keyword Planner. Ain’t no need to be all scared of it. It’s real simple, just gotta spend a little time playin’ around with it. And trust me, once you start gettin’ those ads right, you’ll be seein’ results, and people’ll be comin’ to you for what you got to offer. So, get out there and start workin’ that Google Keyword Planner like a pro!

Tags：[Google Ads, Keyword Planner, SEO, Ads Credit, Expert Mode, Keyword Research, YouTube Ads, Google Display Network, Small Business Ads, Target Locations]