How to Use Keyword Planner in Google Ads 2023
Well, let me tell ya, if you’re lookin’ to make sure your ads on Google actually show up when people search for things, then you gotta know about this Keyword Planner thing. It’s a tool from Google that helps you find out what words folks are searchin’ for. This ain’t no fancy stuff, just some simple tool that can help you get those clicks for your ads, ya know?
What’s This Keyword Planner All About?
Now, this Keyword Planner is a free tool, so don’t go thinkin’ you need to spend a bunch of money just to get started. But, there’s a little catch, like most things in life. To use it, you gotta have yourself a Google Ads account. You don’t gotta pay for the account or anything, just set it up in a few minutes, and you’re good to go. It’s like havin’ a mailbox at the post office – you need one to get the letters, right?
Once you’ve got that set up, you can start lookin’ for keywords. Keywords are the words or phrases people type into Google when they’re lookin’ for stuff. Say you’re sellin’ homemade jam – you might wanna find keywords like “best homemade jam” or “buy homemade fruit jam.” That’s how you start – just put in some words, phrases, or even a URL, and this tool will help you find more ideas.
Finding Keywords That Make You Money
Now, don’t just pick any old word. Some words might sound real good, but they ain’t worth nothin’. You want words that folks are actually gonna click on and buy from ya, not just words that get a bunch of searches but don’t lead to no sales. Some people get all caught up with the wrong keywords, and they end up wastin’ a lotta time and money. So, it’s important to choose carefully.
Once you enter a word or phrase, the Keyword Planner will show you how often folks are searchin’ for it, how competitive that word is, and how much it might cost to run ads on it. The key is to find those words that get a good amount of searchin’, but aren’t too competitive, so you can still afford to show up in the ads without blowin’ all your money.
How to Start Your Search for Keywords
It’s simple, really. You just go to the Keyword Planner, click on “Discover New Keywords,” and type in a word or two that relates to what you’re sellin’. If you don’t know where to start, look around on Google. Say, search for your main keyword idea, and then take a look at the top results. Find the number one page, and copy that URL into the Keyword Planner search box. This will help you find even more ideas and get you closer to the right keywords for your business.
What Can You Do With These Keywords?
Well, once you got your list of good keywords, you can start usin’ them in your ads. You’ll wanna make sure these keywords show up in your ad copy and on your website so Google knows that’s what you’re all about. The better you match up your keywords with what people are actually searchin’ for, the better your chances are of showin’ up in their search results and gettin’ those clicks.
Don’t forget, Google Ads is all about targeting the right people at the right time. So, when you pick those keywords, you’re basically tellin’ Google, “Hey, I want my ad to show up when folks search for this.” It’s like puttin’ up a big sign that says, “Come on in, we got what you need!”
Keep Track of Your Progress
Once you got your ads runnin’, you gotta keep an eye on things. The Keyword Planner helps ya track which words are workin’ best, so you can adjust your ads if somethin’ ain’t quite right. You might find that some keywords do better than others, or that you need to switch things up a bit. But don’t worry, it’s all part of the game!
Important Changes in 2023
Now, I gotta mention somethin’ about changes in 2023. Google’s makin’ some updates to its policies, and they’re gonna limit how often certain ads show up. Some ads might even get restricted if they’re seen as too spammy or not helpful to folks. So, if you wanna keep your ads goin’ smoothly, you’ll need to make sure you’re following their rules. That means you gotta be a qualified advertiser – don’t worry, it’s easy as pie if you follow their guidelines.
Final Thoughts
In the end, using the Keyword Planner in Google Ads ain’t that hard once you get the hang of it. You just gotta be patient and smart about which words you choose. Pick the ones that are good for your business, and make sure your ads are aimed at the right folks. Google’s tool is there to help, so don’t be shy, dive in and start searchin’ for those perfect keywords. You’ll be surprised at how much it can help your business grow in 2023!
Tags：[Google Ads, Keyword Planner, PPC, Keyword Research, SEO, 2023, Search Campaigns, Online Marketing, Advertising, Google Tools]
