So, you’re tellin’ me about these Google Ads things, right? Broad match, you say? Sounds fancy, like somethin’ they’d talk about on them TV shows. Well, let me tell ya, I ain’t no city slicker, but I know a thing or two about gettin’ folks’ attention. You wanna sell somethin’, you gotta cast a wide net, ain’t that right?
This “broad match” thing, it’s like shoutin’ from the rooftop, lettin’ everyone know what you got. You ain’t whisperin’ to just a few folks, you’re hollerin’ it out for the whole dang town to hear! And that’s good, see? More folks hearin’ about your stuff, more chances they’ll come knockin’ on your door, wantin’ to buy.
Now, some folks might say, “But you’ll get all sorts comin’ around, not just the ones you want.” Well, yeah, maybe. But you gotta think about it like this. You throw a big party, you invite everyone. Some folks might not be your best customers, but they might know someone who is. Word gets around, see? And that’s what this broad match does, it gets the word out.
- Spreads the word: Like tellin’ everyone at the church picnic about your prize-winning tomatoes. More folks know, more folks buy.
- Easy peasy: Don’t need to be no computer whiz to use it. Just throw them words out there and see what sticks.
- More bang for your buck: You ain’t just talkin’ to a few folks, you’re talkin’ to the whole neighborhood, maybe even the next town over!
Think about it like plantin’ seeds. You plant a whole bunch, some might not sprout, but enough will grow to give you a good harvest. Same with this broad match thing. You reach a whole bunch of folks, some might not be interested, but enough will be to make it worth your while.
Now, they say there’s other ways to do it, like “exact match” and “phrase match.” That’s like bein’ picky about who you talk to. Only talkin’ to folks who say the exact right thing. Well, that’s fine and dandy, but you might miss out on some good customers that way. Folks who might not say it just right, but they still want what you’re sellin’.
With broad match, you don’t gotta worry about that. You just put them words out there, like “homemade jam” or “fixin’ leaky pipes.” And Google, bless its heart, it figures out who might be interested. Someone types in “best jam recipe” or “plumber near me,” Google says, “Hey, look at this! This fella sells jam, or fixes pipes!” And sends ’em your way.
It ain’t perfect, mind you. You might get some folks lookin’ for somethin’ different. But that’s okay. You just gotta sort ’em out. Like siftin’ through a basket of apples to find the good ones. You throw out the bad ones, keep the good ones, and make some mighty fine applesauce.
So, if you want to get your stuff out there, get more folks seein’ it, give this broad match thing a try. It’s like puttin’ up a big ol’ sign on the highway, lettin’ everyone know what you got. You might get some strange looks, but you’ll also get some folks stoppin’ by to see what you’re sellin’. And that’s what it’s all about, ain’t it?
Don’t be afraid to cast a wide net. You never know who you might catch. And who knows, you might just reel in a big one!
Tags: Google Ads, Broad Match, Keywords, Advertising, Online Marketing
