Well now, if you wanna know how to use that Keyword Planner for keyword research, let me tell ya, it’s not too hard, but you gotta know what you’re doin’. So, listen up, I’ll try to make it simple for ya, just like I explain things to my old neighbor down the road. You don’t gotta be a big shot to use it, just need a little patience and a clear head, that’s all.
First off, let me tell ya, Keyword Planner is a tool from Google, and it’s real handy for findin’ the right words to use when you’re puttin’ together your website or makin’ content. See, if you want people to find your stuff on the internet, you gotta make sure you’re usin’ the words they’re searchin’ for. And that’s where Keyword Planner comes in.
Step 1: Get yourself a Google Ads account
You can’t just jump in without signin’ up first, so get yourself a Google Ads account. Now, don’t go gettin’ all nervous about it, it’s free to sign up, you don’t gotta spend any money unless you want to start runnin’ ads. But for research, that ain’t necessary, so no need to worry about the cost.
Step 2: Open the Keyword Planner
Once you’re all signed up, go to the Google Ads dashboard. You’ll find the Keyword Planner under the “Tools and Settings” tab. Don’t get confused now, it’s in there nice and neat, just look around a little. Click on it, and you’ll be on your way.
Step 3: Choose a tool within Keyword Planner
There’s two main tools inside this thing. The first one is “Discover New Keywords.” This one helps you find new ideas for keywords, which is good if you’re just gettin’ started. You just type in a few words related to what you’re workin’ on, and it’ll spit out a whole bunch of ideas for you.
Now, the second tool is called “Get Search Volume and Forecasts.” This one is more about seein’ how well a certain keyword might do, based on how many people are searchin’ for it. It’ll also show ya how competitive the keyword is, so you know if you can rank for it easily or if you’ll be fightin’ with a lot of folks.
Step 4: Add your keywords
Once you’ve got some keywords, you can add them to your list. The best thing to do here is group ’em up. You don’t wanna just throw a bunch of words into the mix all willy-nilly. Think about it, if you got a bunch of related keywords, it’s easier to rank for ’em together. For example, if you’re sellin’ farm tools, you might group “garden hoes,” “shovels,” “rakes,” and so on. Keep ’em together, that’s the trick.
Step 5: Refine and prioritize
Once you got your list, now’s the time to get picky. Look at the ones that are the most relevant for your content and business. Don’t just chase the ones with the most searches. Sometimes, the more specific keywords (those long-tail ones) are better for you. Less competition, and they can bring in more of the right kind of people.
Step 6: Keep an eye on trends
Keyword Planner don’t just help you find keywords, it also gives you the trend data. It’ll show ya if a certain keyword’s lookin’ good over time, or if it’s startin’ to fade out. You need to pay attention to that, ’cause you don’t want to spend your time workin’ on somethin’ nobody’s lookin’ for anymore.
Step 7: Keep it fresh
Don’t think that once you’ve done this, you’re all set for good. Oh no, ma’am, you gotta keep goin’ back to that Keyword Planner every so often. Things change, people search different words, and you need to stay ahead of the curve. It’s a lot like plantin’ a garden – you gotta keep tendin’ to it if you want it to grow right.
So, to sum it up, using Keyword Planner ain’t too hard if you follow these steps. The key is to stay organized, keep your keywords relevant, and don’t be afraid to check back in now and then to make sure you’re on the right track. Remember, if you get yourself the right words, people will find you, and that’s what you’re after in the end.
Good luck, now! Hope this helps ya get your keywords straight and your content to the right folks!
Tags：[Google Keyword Planner, Keyword Research, SEO Tips, Keyword Tools, Keyword Strategy]
